Most people know Aspirin as an effective painkiller, but many think it can only be used for the relief of one type of pain. We needed to change that misconception, by showing that Aspirin can relieve aches and pains almost everywhere: caused by everyday situations, like long flights, moving house and working out. So we brought these to life with beautifully illustrated typography. Each letter tells a little story of a pain-causing activity or position. Together these create colorful themed tapestries of different causes of pain –which different forms of Aspirin can relieve.
Agency: BBDO Germany
Chief Creative Officer: Darren Richardson
Creative Director: Fabiano Oliveira
Senior Copywriter: Fernanda Roedel, Mike Bayfield
Senior Art Director: Thiago Di Gregorio
Illustrator: Miguel Chorda