From the beginning of mankind tools, have always been the key to evolution. As a driver of evolution in the mobile sector, Samsung believes people should experience lively its innovative influence and realize how the latest technology boosts history of mankind today. We turned the10 shopping KaDeWe‘s windows into impactful OOH media. We retold the history of evolution linking prehistoric times to interactive technology on almost every channel.
Agency: Cheil Germany
Chief Creative Officer: Roland Rudolf
Executive Creative Directors: Joern Welle, Thomas Schroeder
Creative Director: Hannes Deutsch
Art Directors: Miriam preissinger, Joana Vinheiro, Rafael Cavalcanti
Copywriters: Annika D'ambrogio, Fernanda Roedel