Paydirekt is a new online payment procedure for German account holders. Paydirekt is not a third party but a service offered by the unification of twenty two German banks, with transfers coming directly from one's account, without sharing any customer information.   
In this 30s spot, we introduce and celebrate "The new German Unification", alluding to the First and Second German Unifications - or Deutsche Einheit - the union of kingdoms in the 19th century; and in 1990 when West and East Germany became one single federation.
Agency: Cheil Germany 
Chief Creative Officer: Roland Rudolf  
Executive Creative Director: Joern Welle 
Head of Design: Andreas Gruyters 
Art Director: Rafael Cavalcanti 
Concept Developer: Fernanda Roedel